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This site blog.swipe.to has the following on the web site, "On the surface, Swipe is a presentation tool but at its core is communication." We observed that the webpage also said " With Swipe, you turn your presentations into conversations." It also stated " As a two-way process, communication always consists of a giver and a receiver, with information being exchanged. Bad communication is when information bounces off. Good communication is when information is. You always want to see the bigger picture, because when its clear to you, then its also clear to the other person." The header had presentation tool as the highest ranking keyword. It was followed by slideshow tool, live presentation tool, and iphone slideshows which isn't as ranked as highly as presentation tool. The next words the site used was ipad slideshows. awesome was also included but might not be seen by search crawlers.